The HFPA will partner with Facebook for “The HFPA Presents: Globes Red Carpet Live,” the official red carpet pre-show for the “75th Annual Golden Globe® Awards.” This new partnership expands the reach of the Golden Globes across social media and brings the global community closer than ever to Hollywood’s Party of the Year™. In addition, the HFPA will share exclusive red carpet and backstage content to the Golden Globes Facebook page and @goldenglobes on Instagram giving fans a behind-the-scenes, real-time look at the most anticipated awards show of the season.
Hosts for the pre-show include AJ Gibson, Jeannie Mai, Scott Mantz, Laura Marano and more. The two-hour pre-show produced by dick clark productions in association with the HFPA is part of the effort to expand the reach of the Golden Globes to a diverse array of new media and streaming platforms. The pre-show will feature numerous interviews with talent, offering fans a front row seat to experience the excitement and anticipation on the red carpet at the Golden Globe Awards first-hand. Additionally, the pre-show will creatively use Facebook and Instagram content to bring fans into Golden Globes action throughout the night. The pre-show is set to stream on January 7 from 6-8 pm ET (3-5 pm PT) and can be found exclusively at www.facebook.com/GoldenGlobes.
In addition, as part of the partnership, backstage, winners and presenters will step into the official Instagram immersive studio experience shot by photographer Ramona Rosales (@ramona_rosales). The exclusive video and photo content will be posted to @GoldenGlobes on Instagram in real time with behind-the-scenes moments shared on stories. Additionally, the HFPA will incorporate a community driven Q&A into the backstage press room, where select questions will be sourced via Facebook and streamed live on the Golden Globes Facebook page.